Client:

Coalition for Jobs & Health Care (CJHC) —
a broad coalition of many of the United States' largest corporations and trade associations that joined together to promote meaningful health care reform without employer mandates.
 

The Assignment:

The hottest political issue in the United States in 1994 was national health care reform. The PBN Company was hired to conduct an aggressive, nationwide public policy communications program to draw media and policy maker attention to the fact that proposals for employer mandates — requiring employers to pay for the health care of all
employees — are unworkable and would have a devastating impact on American businesses, consumers and taxpayers.
 

PBN’s Strategy:

All of the debate — in Congress and in the media — had previously been held "inside the beltway." To prove to lawmakers that their voters cared about this issue, PBN took the debate to their home districts. News conferences, letters-to-the editor, editorial boards and advertising campaigns were held in the districts of swing Congressional members.
 

Results:

The ultimate goal was met. The legislation was defeated, and employer mandates have not been included in national health care legislation since 1994.
 

Message development, press kits, national and state print ads, radio commercials, press conferences, press releases, media relations, coalition-building and other activities.