"This pipeline will strengthen international energy security by adding more than a million barrels of oil a day to global supply, and by creating new jobs and billions of dollars in revenues," — U.S. Secretary of Energy Spencer Abraham, 27 November 2001, Novorossiysk, Russia

Client:

Caspian Pipeline Consortium, a 1,500 kilometer crude oil pipeline system dedicated to transporting oil from the Tengiz oil field in western Kazakhstan to Russia's Black Sea coast. Called the "project of the century,” CPC is a $4 billion project and is one of the largest foreign investment projects in Russia.
 

The Assignment:

Since 1992, The PBN Company has served as CPC’s strategic communications consultants. In the 1990s, our assignment was to assist CPC in successfully completing all requirements for federal, regional and local construction and environmental permits and right of way approvals, leading to the Grand Opening ceremony in November 2001.
 

PBN’s Strategy:

The PBN Company’s strategy was to communicate and stress CPC’s integrity, honesty and openness through fact-based, transparent communications about environmental protection, safety, economic benefits and contract opportunities for local businesses.
 

Results:

CPC is widely considered as "a bellwether project of successful international cooperation and an inspiration for further international investment in Russia and Kazakhstan." Construction was completed on time and on budget. Community leaders and residents along the pipeline route supported the project. Media coverage was extensive and positive. Today, CPC is pumping almost 1.5 million tons of oil per month and PBN remains CPC’s agency of record.
 

Our Work:

Please read copies of CPC's project newsletters and a brochure that were developed by PBN:

CPC News, March 2001, Issue 1 (7). Open (727 KB)

CPC News, November 2000, Issue 3 (6). Open (451 KB)

Trifold Brochure, Caspian Pipeline Concorzium. Open (504 KB)