Strategic Communications Planning

The PBN Company develops Strategic Communications Plans, which serve as a critical roadmap for achieving our clients’ key business objectives. PBN’s Strategic Communications Plans include:

• A statement of the company's mission;
• A definition of the company's strategic communications objectives and goals;
• An analysis of the political, economic, social and competitive context;
• Identification and prioritization of internal and external target audiences;
• A comprehensive positioning statement and message track;
• Specific communications programs for each target audience;
• A timeline for program implementation;
• Resources, both within and outside the company, needed for successful program execution;
• A detailed budget; and,
• Benchmarks and other evaluative standards for judging the program's effectiveness.

The PBN Company works with our clients to ensure that the program is successfully executed. Often this includes developing the company's communications capabilities, including recruiting and training key personnel.

Opinion Research

The PBN Company designs, conducts and oversees sophisticated opinion research programs, including focus groups, polling, executive interviews, perception studies, online surveys, competitive market analysis, secondary research and special investigations. This research becomes the foundation upon which communications programs are based and, equally important, judged for their effectiveness and value over time. Our specialization is reaching the hard-to-reach in government, media, financial community, as well as CEOs and top business decision makers.

The PBN Company also works to develop and implement studies and surveys on topics of interest to our clients. We have designed and executed surveys on the views of foreign investors, corporate CEOs, expat communities and consumers. We have also conducted research on a range of topics — from capital markets and intellectual property to sector trend analysis.

Media Relations

The PBN Company employs strategic approaches to generate positive media coverage and positioning for our clients.  The quality of our relationships both with international and domestic media in the markets where we operate is unrivalled.  We are unique for our ability to shape stories, based on our local insight and appreciation of the specific character of the different types of media in different countries and different languages.  The firm is well positioned to represent our clients interests before international media as well as the leading print, broadcast, and internet media in the former Soviet Union.

PBN also has in-house media monitoring and analysis team, providing 24/7 coverage of all regional and international media, including digital.

Corporate Materials

The PBN Company designs and produces a wide variety of corporate materials for our clients including brochures, annual reports, newsletters, websites, video presentations, displays and other materials. These materials combine persuasive, research-based messages with creative design execution to ensure that our clients’ corporate materials are distinctive and effective. The PBN Company has won many awards for our corporate materials, including top honors for the 2007 Rosneft Annual Report from the annual awards ceremony sponsored by the Russian Trading System (RTS).

Institutional Advertising

Institutional or corporate advertising is an opportunity for organizations to directly position themselves through unfiltered communications to key opinion leaders and other influential audiences. Institutional advertising “sells” the company’s brand, mission, reputation and values. The PBN Company works with our clients to design highly targeted and highly cost-effective advertising programs to deliver their organizational messages, including print, broadcast, internet and other types of advertising.

Interactive Media

The PBN Company employs a wide variety of other interactive media for our clients that extend well beyond websites. We offer custom tools such as e-newsletters and other communications, internet advertising, extranets, online media monitoring, internet-based surveys and database development, among many other products.

Executive Positioning & Training Programs

The PBN Company works with our clients to design and implement executive positioning programs to allow top decision makers to communicate their unique vision, commitment, style, charisma, knowledge and ability. The firm's Executive Positioning & Training Programs include coaching and training, message development, relationship building, speaking opportunities and speech development, media briefings and road show management, among many other activities.

Corporate Social Responsibility

The PBN Company works with our clients to develop corporate citizenship programs that are consistent with their broader strategic goals and reinforces their core values. Corporate giving and citizenship programs underscore an organization’s image as a socially responsible, world-class entity. They should reflect and communicate the core values and vision of the organization and be an unambiguous statement of what it stands for and believes in.   Our clients’ CSR program also are aligned with national and regional policy goals and objectives.

Community Relations

The PBN Company works with our clients to design community relations programs that reinforce our clients’ commitment to the welfare of their employees, their families and the communities in which they operate. The PBN Company helps our clients design corporate-wide community relations programs with a consistent platform that, at the same time, offers flexibility in responding to specific communities’ needs.

Internal Communications

Employees are among an organization's most important audiences and potentially most effective ambassadors. The PBN Company specializes in designing, conducting and analyzing high-quality opinion research among senior management, specialists and rank-and-file employees to gauge the perceptions about an array of issues. We then take this research and develop programs to ensure that our clients are effectively and efficiently communicating with their employees.  First and foremost, we focus on ensuring the message is right.  We then help to develop the tools and channels to ensure the message is delivered and heard.

Capacity Building

The PBN Company helps ensure that our clients have the appropriate structure, staff, policies, procedures and technology to conduct effective communications programs at the highest international standards. Developing and protecting an organization’s reputation requires effective allocation of professional time, attention and effort by company managers and executives. The PBN Company works with our clients to develop in-house skills, capabilities, structures, systems and procedures.

Training

The PBN Company provides clients with advanced training in public speaking, media interviewing, and other aspects of strategic communications - focusing both on message content and delivery. PBN actually pioneered Western-style media and public speaking training techniques in the former Soviet Union and has, over the years, provided full-scale professional communications, media and public relations training services to scores of U.S., European and CIS government officials and senior company executives.

The PBN Company has developed various training programs, including those on message development, media relations, public speaking, crisis communications, investor relations and government relations.

Special Events, Conference Planning and Speech Writing

The PBN Company has organized international conferences on human rights, trade policy, legal reform, foreign investment, economic cooperation, intellectual property rights, judicial reform, journalism, and commercial free speech.  The firm has also organized investor conferences, roadshows and presentations.  The PBN Company specializes in writing speeches for C-level executives on topics ranging from corporate performances and strategic plans, to the economic development and policy positions of various countries and markets.