The PBN Company has a "nose for news." Knowing how to package a news story to "stay on message" and generate maximum "on-target" coverage is a PBN hallmark.

That was evident in four recent news events managed by The PBN Company.

The first was the release of a study identifying and analyzing the Top 100 most promising up-and-coming consumer goods and services firms in Russia. In addition to managing the unveiling of the study in both Moscow and London, The PBN Company was also one of the study's sponsors.

The second was the release of findings of a public opinion survey of 2,000 Moscow and Samara consumers, conducted by The PBN Company, on shoppers' experience with and opinions about counterfeiting in Russia.

In Ukraine, PBN managed the announcement of an investment impact study, which found that for every one dollar invested by PBN's client, the Western NIS Enterprise Fund in Ukraine and Moldova, another $8 is generated in new economic activity.

The fourth recent news event was the Russian unveiling of the newly designed U.S. $20 note, which is part of the U.S. government's efforts to stay ahead of counterfeiting of U.S. currency. The PBN Company managed the Russian unveiling as part of a global campaign for the U.S. Department of Treasury's Bureau of Engraving and Printing. More than 60 reporters attended the May 13 Moscow unveiling at the U.S. embassy.

Each of these events generated major news coverage, not only in Russia but throughout the region and globally. This edition of Access PBN highlights these events and looks back at another major news event in PBN's history as part of the firm's 20th Anniversary Celebration.