Market Reform
Launches PBN in Ukraine
Educating
and informing Ukrainians about their government's
privatization, economic reform and social
assistance programs is what launched The PBN
Company in Ukraine.
In 1996,
The PBN Company, under a subcontract with
Gavin Anderson & Company, was awarded
a $13-million dollar contract with the U.S.
Agency for International Development (USAID)
and Ukraine Cabinet of Ministers to conduct
a nationwide public education campaign supporting
Ukraine's various economic reform programs,
including mass privatization, post privatization,
social sector restructuring, capital markets
development and housing reform.
Called
the Ukraine Market Reform and Education Program
(UMREP), the firm managed a staff of 150 employees
in 20 offices. The firm also produced television
and radio programs and introduced the concept
of "infomercials" to the Ukraine market. The
PBN Company published monthly magazines, operated
a consumer hotline, and conducted a variety
of opinion research, media relations and grassroots
activities.
The program
lasted six years and received numerous national
and international awards, including the "Crystal
Truth" award for its television programs at
the First International Journalists Festival
in 1996 and the Creativity in Public Relations
Award in 1997.
The UMREP
program is just one example of national public
education programs that The PBN Company has
conducted during our 20-year history. PBN
has managed multi-faceted campaigns in mass
privatization, social sector restructuring,
capital markets development shareholder rights,
health care reform, shareholder rights and
foreign investment promotion in Armenia, Kazakhstan,
Latvia, Moldova, Russia, Ukraine and the United
States.
Currently
the firm is conducting two national public
information programs: one in support of the
Russian Federal Commission on the Securities
Market funded by The World Bank. The other,
funded by the U.S. Department of Treasury,
informs Russian citizens and business and
financial community about the introduction
of new U.S. currency banknotes.
PBN's
National Public Education Experience
| Project |
Client(s) |
Year(s) |
| Moldova Privatization
& Market Reform |
Government of Moldova
& USAID |
1993-95 |
| International Press
Center and Club-Moscow |
Organizations, foreign
embassies, corporate sponsors |
1993-1995 |
| Russian Secur
ities
& Capital Market |
Russian Commission
on Securities and the Capital Markets
& USAID |
1995 |
| Armenia Privatization
& Market Reform |
Government of Armenia
& The World Bank |
1995 |
| Komi Oil Spill |
Komi Neft, The World
Bank & EBRD |
1996 |
| Ukraine Privatization
& Market Reform |
Government of Ukraine
& USAID |
1996-2002 |
| Kazakhstan Foreign
Investors Council |
President of Kazakhstan
& EBRD |
1999-2000 |
| RF Public-State Foundation
for Shareholder & Investor Rights |
Center for Capital
Markets Development Foundation &
IBRD |
1999 |
| Coalition for Intellectual
Property Rights |
Corporate membership. |
1999-ongoing |
| Global Conference on
Law & Justice (St. Petersburg) |
The World Bank |
2001 |
| The Public Awareness
and Promotion Campaign For Latvian Citizenship
|
United Nations Development
Programme, OSCE Mission to Latvia &
Latvian Ministry of Justice |
2001 |
| Latvian Territorial
Administration and Local Reform |
Latvian Ministry of
Reform |
2001-2002 |
| Public Education on
Role of Latvian Judiciary |
US Democracy Commission,
US Embassy and UK Embassy in Latvia,
The Soros Foundation & Latvian Judicial
Training Center |
2002 |
| European Union Tacis
Ukraine |
10th Anniversary Conference
on the TACIS Nuclear Safety Program |
2002 |
| Russian Federal Commission
for the Securities Market |
Centre for Capital
Market Development (Russia) and The
World Bank |
2003-2004 |
| Introduction of New
US Currency in Russia |
US Treasury Department |
2003-5 |
|
