Peter Necarsulmer: The Recipe for Success

Peter B. Necarsulmer, the owner and president of the first American public relations company to make a name for itself in Russia, PBN, is also a first-rate cook. Whenever his company signs a contract, Mr. Necarsulmer then rushes off to the kitchen to immerse himself in the preparation of sauces, spices, exotic main courses, and delicious desserts. He is as talented at creating culinary masterpieces as he is at creating a new image for his clients.

Business and cooking have much in common: both are arts in their own right, and both demand an exact sense of proportion, recognition that everything should be done in moderation, and an adventurous nature. Good cooks and shrewd business-people are always on the front line of life. Anyone who is able to combine both of these qualities is almost guaranteed success.

While, sadly, only Peter Necarsulmer's closet friends have so far had the opportunity to sample his talents in the kitchen, his talents in business are obvious to all. PBN's strategy for the Russian advertising market is to choose only the choicest morsels among the chaotic selection available. The list of PBN's clients must surely make rival firms' mouths water. They include Radisson Hotel International, The Kremlin Cup tennis tournament, Perestroika Joint Venture, Tumba Golf Club - Moscow, Conoco, and Shell Oil Company.

PBN had a chance to show off its catering abilities during former US president George Bush's visit to Moscow two years ago, when the company organized a business lunch for the president and a hundred leading American and Russian business-people. Recently Peter Necarsulmer became one of the founders and organizers of the international Press Club - Moscow, which gathers leading journalists and media personalities in the Russian capital. The Press Club is likely to become another of the PBN president's successes.