Message Development and Tracking

The foundation of an effective communications program is a set of tightly formulated and tested messages that resonate with an organization's intended target audiences. The PBN Company works with our clients to develop core messages that define their organizations, objectives and values. The firm often employs sophisticated yet cost-effective research programs to develop and track these messages.

Government Relations & Advocacy

The PBN Company develops and implements lobbying programs to influence specific regulatory and legislative initiatives that impact clients' business objectives. We also work with our clients to provide them access to key government, executive and parliamentary decision makers. The firm builds coalitions and strategic partnerships for our clients seeking changes in government priorities, policies, laws and regulations. Through all of our government relations work, the firm observes a stringent code of conduct that goes above and beyond international standards of professional business ethics.

Media Relations

The PBN Company employs strategic approaches to generate positive media coverage and positioning through news releases, interviews, briefings, news conferences, electronic communications and ongoing contact with international, national and regional media. The firm conducts real-time media monitoring, analysis and response.

Interactive Media

The PBN Company employs a wide variety of other interactive media for our clients. We have a full-service interactive and graphic design division. Because client needs extend well beyond web sites, we also offer custom tools such as instant messaging, extranets, online media monitoring, internet-based surveys and database development.

Coalition Building

The PBN Company builds coalitions with key government, business, consumer and other organizations that support our clients’ business objectives. These coalition-building activities include those at the highest level of government, business and media, to very targeted grassroots activities with consumers, special interests and other broad sectors. The goal is to generate widespread, influential support for our clients’ business goals.

Corporate Citizenship Programs

Corporate giving and citizenship programs underscore an organization’s image as a socially responsible, world-class entity. They should reflect and communicate the core values and vision of the organization and be an unambiguous statement of what it stands for and believes in. The PBN Company works with our clients to develop corporate citizenship programs that are consistent with their broader strategic goals and reinforces their core values.

Training

The PBN Company provides clients advanced training in public speaking, media interviewing and strategic communications. The training focuses both on message content and delivery. The PBN Company pioneered Western-style media and public speaking training techniques in the former Soviet Union. The PBN Company has provided full-scale professional communications, media and public relations training services to scores of U.S., European and CIS government officials, parliamentarians and company executives.

Executive Positioning Program

Top corporate executives and organizational leaders are the most important and effective communicators for their companies. A positive image of management often translates into a positive image of the organization as a whole.

The PBN Company works with our clients to design and implement executive positioning programs which allow top decision makers to communicate their unique vision, commitment, style, charisma, knowledge and ability. It connects the organization's senior management with key decision makers and influencers from government, industry, business, banking, finance, media and the nonprofit community. The firm's Executive Positioning Program includes coaching and training, message development, relationship building, speaking opportunities, media briefings and road show management, among many other activities.

Investor and Shareholder Relations

Maintaining credibility with a company's investors and shareholders plays a critical role in building market confidence and achieving key financial objectives. The PBN Company provides a range of investor relations and financial communications services to our clients, including establishing investor relations departments within companies; creating secondary market supports; supporting mergers and acquisitions; maximizing public offerings; providing investor communications during the post public offering phases; outreaching to analysts and other opinion makers; and, generating coverage in the financial media.

Employee Relations

Employees are among an organization's most important audiences and most effective ambassadors. The PBN Company specializes in designing, conducting and analyzing high-quality opinion research among senior management, specialists and rank-and-file employees to gauge the perceptions about an array of issues. We then take this research and develop programs to ensure that our clients are effectively and efficiently communicating with their employees.

Community Relations

Community relations programs must be based on the principle that actions speak louder than words. The PBN Company works with our clients to design community relations programs that provide proof that our clients are committed to the welfare of their employees, their families and the communities in which they operate. The PBN Company helps our clients design corporate-wide community relations programs with a consistent platform that, at the same time, offers flexibility in responding to specific communities’ needs.

Institutional Advertising

Institutional or corporate advertising is an opportunity for organizations to directly position themselves through unfiltered communications to key opinion leaders and other influential audiences. Institutional advertising “sells” the company’s brand, mission, reputation and values, in contrast to consumer advertising, which promotes products and services. The PBN Company works with our clients to design highly targeted and highly cost-effective advertising programs to deliver their organizational messages, including print, broadcast, internet and other types of advertising.

Capacity Building

The PBN Company helps ensure that our clients have the appropriate structure, staff, policies, procedures and technology to conduct effective communications programs at the highest international standards. Developing and protecting an organization’s reputation requires effective allocation of professional time, attention and effort by company managers and executives. The PBN Company works with our clients to develop in-house skills, capabilities, structures, systems and procedures.

Special Events & International Conference Management

The PBN Company has organized international conferences on human rights, trade policy, legal reform, foreign investment, economic cooperation, intellectual property rights, judicial reform, journalism and commercial free speech. The firm coordinates visits by heads-of-state, cultural and professional exchanges, high-level government and business delegations, and major civic and corporate events.